03 — the cascade
A sealer over an open joint isn't waterproofing. It's a lid.
If water does enter the wall from the ground or from the inside of a building, the coating can intensify the damage because the water will not be able to escape.
National Park Service, Preservation Brief 176
Water gets into a brick wall at the joint and the hairline where mortar meets brick.10 Roll a film-forming “waterproofer” over that wall and water still gets in — from the ground, from inside, from the joint the coating didn't fix77 — it just can't get back out.76 Come winter it freezes in place, and the Park Service's word for what happens to the brick face next is “spalling.”76
The Brick Industry Association's order of operations is the same as ours: repair the failed joints, cracks and openings first.77 That's the tuckpointing and caulking; a water repellent comes after, if at all. Skip that step and you've paid for a coating that made the wall worse — and you still have the leak.
$1,450
Repoint 100 sq ft where the water gets in, national average48
→
up to $15,000
Remediate the mold inside that wall11
Stop the water first. Remove the mold without closing the route and it grows back14 — and you pay for the same wall twice.